Documentary Objective
The core objective of a social justice documentary is not a distribution deal, money, or notoriety. The objective is your audience. Does the audience engage, learn and grow with your char [...]
Impact Assessment
Many films measure their success by box office numbers, while social issue documentary films must measure impact by their ability to create social change. With the box offices focusing on d [...]
Film Festival Strategy
The film festival environment has changed! What used to be a huge platform for independent films, is now bringing fewer picture "deals" and even less of an opportunity to connect with an au [...]
Community Outreach Tour
A grassroots movement starts with a call for change from everyday people challenging an imperfect world. The civil right's movement and women’s right to vote both started with concerned c [...]
What’s your Red Flag?
Newspapers were cluttered with headlines of the very public act of violence against Rihanna in 2009. Overnight, Rihanna's private nightmare became a public debate. "She deserved it." "She [...]
Postcards to the Edge
Breaking the imaginary 'fourth wall' and bringing an audience inside your film is one of the most difficult tasks of filmmaking. Audiences are inherently used to the passive action of wat [...]
Audience Investment
Connecting is easy. Maintaining a connection is hard. It's not enough to have an audience simply watch Sin by Silence. We want our audience to be affected by its message and b [...]
Inbox Connections
You've crafted a compelling message carefully choosing each word to elicit the right emotions. You've spent countless hours collecting the right data, resources, and know what information m [...]
DVD Strategy
A film simply cannot answer every question before the credits start to roll. If it did, the audience would have to sit through 12 hours and be demanding an intermission. We knew with the c [...]
Action Kits
The universal message of Sin by Silence is to stop the violence! Whether you volunteer at a shelter, donate, reach out to student [...]
Strategic Partnerships
Documentaries and non-profit organizations often share the same vision for social justice. Building a bridge between the two can be help leverage social impact beyond conventional streams. [...]
Legislative Action
In July 2009, California faced an unanticipated challenge when the Governor eliminated all funding for domestic violence agencies. But, the tide turned as Californian's cried out for justic [...]